Twitter Said to Consider Selling User Names to Boost Revenue
Twitter has considered selling user names to generate new revenue as its owner, Elon Musk, tries to resuscitate the company’s business, two people with knowledge of the plan said. Twitter employees have held conversations about selling some user names for the service since at least December, the people said. Engineers have discussed running online auctions where people can bid for the user names, which are the words, numbers or string of characters that follow the @ sign by which accounts are identified on the platform. Mr. Musk’s user name, for example, is @elonmusk. It’s unclear if the project will move forward and if the plan affects all user names or only a subset, the people said. But Mr. Musk said last month that he wanted to start eliminating inactive accounts on Twitter and free up 1.5 billion user names. Only certain user names — such as those of well-known people, brands and popular names — may have value. The social media company has been in turmoil since Mr. Musk bought it